With increased internet usage and users, there’s more concern about internet security than ever. And with recent measures taken by Google to rank only validated and authenticated websites on its search results, it has become even more essential for site owners to take SSL certificates into utmost priority. An SSL certificate is approved by a Certificate Authority (CA) and can be obtained through your web host. However, before you get an SSL, you might want to know the kind of certification that your site needs.

Based on the validation of certain aspects of the website, SSL certificates can be of three main types-

Domain validation

This is the simplest process of validation. As the name suggests, it validates the domain of your business. To get an SSL certificate under this head, you need to show proof of your domain ownership. The CA then runs it across the Domain Name System records and tallies it with your domain details. A site with a validated domain is displayed with a grey warning symbol next to the URL. This certificate is faster and much cheaper to obtain. However, Domain Validation does not ensure high security. Although the information from your site users will be encrypted, they will not be able to verify your site’s authenticity. Hence it is better for websites which don’t handle sensitive data like blogs, creative portfolios, etc.

Organization Validation

As the name suggests, it validates the organization that your website represents. This is a more expensive process than domain validation and takes longer. The CA usually runs a brief background check on the company that your website stands for. This certificate is more secure and reliable than domain validation. It allows the users to get more information about the company, people running the site, their details, etc. which helps build more loyalty and trust in them. Businesses like e-commerce sites, memberships, loyalty programs, etc. need to opt for Organization validation.

Extended validation

This process of validation is an extended one and goes through a stringent system. The site owner needs to submit documents on the existence of the business, legal status, identity, ownership details, site domain, and anything that connects the business to its website. The CA then conducts a thorough investigation and cross-references all documents. This is indeed a time-consuming and most expensive process of validation but completely worthwhile. It assures the highest level of security. Most leading organizations’ websites have this SSL certification. Businesses dealing with banking details, personal finance, and other personal data (as in social sites) are required to sign up for extended validation.

Summing up…

Whichever certification you need for your website, you will first need to find a Certified Authority. Or, you can ask your Cloud Hosting Service provider to help you initiate the process. Some web hosts even include a free SSL certificate in their plans. We recommend that, for better security, opt for a reliable hosting service and keep all your connections secure, so your users can always trust your site and help expand your business.


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