The Scrapbook industry is becoming massive and is now worth several $bn in the US alone. A market this big offers lots of opportunities for the entrepreneur and or creative type to earn some money, and it can easily be turned into a lucrative home based business.
Starting a home-based scrapbook making business is fairly easy if you have some natural creative and artistic flair. Many people would love to have a well designed scrapbook to celebrate a special event, and even those who indulge in the hobby may be prepared to pay to have that once in a lifetime event chronicled for them.
Other opportunities would include making scrapbooks for big events such as a major sporting event, such as the Super Bowl, or Olympic Games, or seasonal events such as Halloween. A well designed scrapbook giving an introduction to Christmas , with a few template pages for people to add their own pictures would make an ideal present for that hard to buy for person, and a small scrapbook of a personal event such as a baby shower or anniversary party would make a nice thank you gift for those who attended. Bear in mind a scrapbook can be digital nowadays, so making a digital record of a new babies Christening to distribute to all the guests would be a welcomed and cost effective reminder for all involved.
The other opportunity available is in the supplies side. Things like stickers and cut outs are cheap to make and easy to store, however many busy scrapbookers don’t have the time to do the “fiddly bits” so welcome the opportunity to buy ready cut hearts and other shapes which they can use to embellish their pages. Similarly you can easily print attractive stickers and common headers on either a Colour ink jet or Laser printer and offer them for sale in sheets. Pre cut labels are cheap and if you are feeling really ambitious computer driven cutting machines are quite affordable nowadays.
You can easily sell them through auction sites such as e-bay, and at local craft meets, or you could even set up your own e-commerce store.
Another option particularly if you are making scrapbooks to order is to sell supplies. If you can afford to buy in larger quantities the price drops dramatically and you could effectively get your own supplies free by for example buying 10 albums at a 50% discount to retail and selling 5 to other scrapbookers. Because of the labour involved in making small packages of supplies most craft stores insist on a large mark up so providing you don’t have to pay someone to do it you can enjoy a good margin and possibly offer your customers a good price too.
If you do decide to start making scrapbooks for others, it would be wise to learn everything you can about the process, before you start your business. There are a lot of good books available on the subject and there are often local classes available. Read as many books and magazines you can find as you will pick up a lot of ideas and even if some cover the same material in parts they usually have some unique ideas. Practice what you learn and add own creative ideas to the mix for the best results. Remember, scrapbooking is an art form in its own right so be creative and remember the more unique your scrapbooks are the more clients you will ultimately have.
Before you take your first commission get your suppliers sorted and work out your costs. Buying your materials in bulk will earn you decent discounts however make sure that you don’t skimp on quality to save a few cents or pence. Always get a few samples before you place a bigger order, and most suppliers will let you buy samples at a discounted price or may even send you some for free.
When it comes to getting customers the best way to market your product is to have samples of your work on hand that you can show people. This shouldn’t be a problem as you will have had to have made a few scrapbooks to learn the basics, and if you are not already interested in the hobby you shouldn’t consider it as a business opportunity anyway. Using them as presents is also a good tip as some of the recipients realising what a kind and thoughtful present they make might decide to give some themselves in the future. You can always remind them they you are in the scrapbook business when you meet up with them in the future too or you can place a discreet made by label on the back cover. There is always a market for nice things so if you make nice scrapbooks and show them to enough people you will soon have a business.